We have been shocked and concerned by the unprovoked Russian invasion of Ukraine and the indiscriminate nature of this conflict.
In collaboration with businesses in our locality, we are making donations to provide humanitarian aid to Ukraine through our office management partner, Number 33.
We have also taken the opportunity to review our suppliers and it has become apparent from this research that our primary marketing platform, SEMrush has significant operations in Russia. 100% of SEMrush’s founders are Russian, and two thirds of their staff and operations is Russia based.
SEMrush’s origin and operations are being highlighted on social media on a daily basis and although they may not support the Russian invasion, we as an agency cannot support companies owned or with large operations in Russia.
We will always try to do the right thing at Aspire Digital Marketing and upon reflection we have taken the business decision to immediately end our subscription with SEMrush. This decision was not only based on our morals but our desire to represent our clients in the best possible way.
We are currently in the process of moving our projects over to a like-for-like platform, Ahrefs. During this migration period, we do not anticipate any disruption to our clients. We already have processes in place to ensure no reporting data is lost while we move to the new platform. Going forward, your reports may change aesthetically, but the metrics and information reported will remain the same.
We are confident that our clients will support this decision. If you would like to discuss this announcement in more detail, please get in in touch.
James and the team at Aspire Digital Marketing.