
How to update WordPress Core, Themes, and Plugins safely
In this article, we explore WordPress core, plugin, and theme updates before guiding you how to action them quickly and safely.
Drive more traffic, generate more leads and increase your revenue.
Why is my website not appearing on Google? How do I get more leads or grow website sales? Why are my competitors getting more traffic than me? Why is my website underperforming?
If you’ve asked yourself these or similar questions, then you need to look at your SEO! Get a FREE video SEO website audit from one of our experts and get actionable recommendations that will move the needle for your brand.
Please note: We will use the URL that you submit to conduct a site audit. Your site audit will usually be delivered via email within 24 hours (on working days) of submitting your request. Audits on large sites may take longer.
Every website is different, which is why we build a tailored SEO strategy for every client that we work with. Over the years we’ve helped hundreds of brands increase their visibility on the search engine results page.
We are Aspire Digital Marketing, the innovative SEO agency dedicated to growing your online presence. We help businesses gain visibility on the search engine results page, overtake competitors, and drive more footfall through their website.
We begin every SEO project with a comprehensive audit of your website. This provides us with the foundations on which we build your search strategy.
The results of the audit give us a detailed view of your website’s performance, user experience, link profile and content. We also gain insight into any technical issues such as page speed, responsiveness, coding bugs and meta data problems.
We analyse your content and keyword to assess the relevance of your content in comparison to your brand and whether your keywords are being indexed by the search engines.
By conducting an in-depth competitor analysis, we can understand your website performance verses theirs and identify gaps that can be targeted.
To be able to produce and measure results, we need to understand your business in its current position. By learning about your experiences, expectations, goals, and pain points, we can build a strategy that puts you on the road to success.
We will book a kick-off meeting where we can find out more about your business, its audience, and objectives. We’ll also cover your products and services and competitors within the meeting.
To ensure that all parties get as much out of the project as possible, we will discuss and set the deliverables that will be reported on monthly.
We will develop an bespoke strategy for your SEO project. This will include short term(3 month) goals along with targets for 6 and 12 months down the line.
This strategy will form the framework of our monthly SEO activity. We will prioritise and fix any SEO errors within month one and then turn our attention towards proactive tasks that will put your website on an upward trajectory.
We start the on-page and technical SEO stage of the project by improving elements such as your meta tags, images, site structure, and internal links.
Site speed optimisations are made along with a review of your site’s plugins. During this process, we’ll identify and remove any unneeded CSS and Javascript. We will always consider design versus performance and ensure that we take a balanced approach.
Once we have removed any issues or obstacles preventing your site from ranking, we will move on to content activity.
Before writing new content, we will structure your current content so that it is in line with the latest search algorithms. This will ensure that the search engines have the best chance of indexing your content the next time they crawl your website.
From the SEO audit, we will identify gaps in your content that need to be addressed. We will create a content calendar to schedule content creation and serve as a guide to improving your existing content.
The content we create will be informative and engaging and it will meet Google’s E-E-A-T guidelines. (Experience, Expertise, Authoritativeness and Trustworthiness). We always write with your brand in mind and our human-first approach ensures the content is helpful and provides value for your audiences.
Once new content is created, we will implement inbound links which will help it to be found and indexed.
Although Google has confirmed that backlinks are no longer an important ranking factor, they still have a purpose in SEO.
Having relevant, high-authority links to your website from third-party sites is proven to increase the trustworthiness and relevance of your content. Links also provide more ways for your audience to reach your content.
We use white hat techniques to build backlinks to your website. This includes building citations and directory backlinks, creating high-quality guest content, and forming relationships within your industry sector.
Accurate, transparent and detailed reporting is crucial when it comes to SEO. We implement tracking at the start of the project in order to gain insight into the performance of the campaign over time.
We produce comprehensive monthly reports and deliver them via video, so you can see and easily understand the metrics that we are talking about in real time on your screen.
Performance is never guaranteed which is why we work on an open and honest basis, if we come across issues, we will talk about them to you before discussing solutions.
Our monthly reports also contain recommendations and next steps to ensure that everything possible is being done to improve your website’s performance.
Weekly Website Audit
Keyword Research
Backlink Analysis
Bespoke SEO Strategy
Website SEO Errors Fix
Onsite SEO
Image Optimisation
Speed Optimisation
Technical SEO
Link Building
Business Citations
Google Business Profile Optimisation
Up to 2 Blogs Per Month
Monthly Report
Google Tools Setup & Monitoring
Everything in Essential, Plus:
Competitor Research
Content Strategy & Calendar
Local / National SEO
Google Business Profile Optimisation & Management
Up to 3 Blogs Per Month
Up to 2 Guest Blogs Per Month
Page 1 within 90 days Guarantee
Everything in Essential and Core, Plus:
Up to 4 Blogs Per Month
Up to 4 Guest Blogs Per Month
Broken Link Management
Website Content Optimisation
Brand Mention Outreach






Got questions about our SEO services? Here’s answers to the most common questions that we are asked.
Search engine optimisation (to give you its unabbreviated title) is the process of growing a website’s visibility through optimising it to show on search engine results pages.
When a potential client or customer submits a relevant query on a search engine, you want your website to appear in the results. This helps to attract valuable high quality traffic to your website and an increase in conversion rates.
SEO offers a wide ranging benefits for websites including:
Like most marketing activities, there are pros and cons. Negatives associated with SEO include:
This is the number one question that people want to know in relation to SEO.
Although there is no solid answer, in our experience it tends to be around the third month after SEO changes have been made.
There is a lot of factors at play, so it can differ from website to website. You should take the competitiveness of the keyword you are looking to rank for into consideration. If it is mega competitive then it can take longer. However, we’ve also been able to hit the top spot within month one before.
We track your keyword positions as standard. This gives us insight into keyword ranking progress which we update you on along the way.
We are confident in our ability to provide value for our clients and offer a page 1 guarantee within 90 days if you sign up to our Core SEO or Complete SEO packages.
Our SEO packages start at £649.99 + VAT per month.
We offer a comprehensive range of SEO packages to offer complete flexibility and match the requirements of our clients.
If you cannot find a package that works for your business, please get in touch. We offer standalone and bespoke SEO packages on request.
If your business is being out performed in the search results by your competitors then the answer is yes!
SEO can provide success for businesses of all shapes and sizes, from start-ups to multinationals. It does not matter what industry you are in, there is potential customers or clients searching for your products and services.
The beauty of SEO means that small businesses can outperform industry leaders. We have first hand experience of ranking clients websites above big players in the market such as Amazon, eBay, and WH Smiths.
We are proud of the level of service that we deliver to our clients.
From onboarding to reporting, we work closely with you to form a relationship built for success.
We get to know your business, its ideal audience, and the objectives it wants to achieve before putting plan into action.
Communication is our strong point. We frequently update our clients and offer same day answers to any questions you may have. We use video to report so that you can see the performance that we are talking about, and we are always happy to book an account call.
Yes! We offer a FREE initial SEO audit of your website delivered via video.
Need to drill down further? Let us know… We can create in-depth SEO audits and reports that analyse the metrics that are most important to you.
We are proud to be based in Newcastle-upon-Tyne and have worked with hundreds of local businesses.
However, around half of our clients are based across the UK and we even work with a few in the US.
This depends on what your goals and objectives are. As a multi disciple digital marketing agency we have the expertise to help you achieve your targets online.
Our team can guide you in every step of the way. It might be that SEO is perfect for your business right now. Or, alternatively paid media, social media, or conversion optimisation may be better suited.
We’d recommend booking a call with one of our experts who can guide you in the right direction.
No, we do not lock you into a minimum term contract. We simply ask for 30-days notice should you ever wish to downsize or cancel your package with us.
We recommend that new clients commit to at least 3 months SEO service. This gives enough time for us to start seeing the benefit.
We pride ourselves on the service levels we offer and are confident that you will see value from day one.
This is why we offer a no-questions-asked 30-day money-back guarantee if you are not completely satisfied with our work.

In this article, we explore WordPress core, plugin, and theme updates before guiding you how to action them quickly and safely.

Website project for property maintenance firm, APL Property Services based in Manchester.

Maintaining your WordPress website is crucial to keep your site healthy and protect it against security breaches. Find out what is involved in this article.
Whether you have initial questions, a full project brief, or something in between, the team at Aspire are ready. Get in touch with us using the form and we will be in touch at the first opportunity.
The Racquets Court, College Street, Newcastle-upon-Tyne, NE1 8JG
Actionable Digital Marketing tips, news, and views each month, directly into your inbox.