Creative play, arts, and crafts for children based in New Hartley, South East Northumberland.
Felix and Fern’s is a creative hub for children in Northumberland that offers multiple daily creative sessions including; arts and crafts, educational play, and storytelling.
The business was newly established when Felix and Fern’s approached us. They were looking for a website that had the ability to take bookings and payments for their sessions. The design of the website needed to be in-fitting with the personality of the brand, featuring nature, and appealing to their primary target audiences of parents, carers, and guardians.
From this brief, we worked extensively to create a custom WordPress website that not only looks great but allows Felix and Fern’s to take bookings and payments online. The site is also fully responsive and easy for the client to update and manage.
The key deliverable for this project was to create a website that offered a seamless customer journey. Visitors to the website should have a great experience in being able to find the information they are looking for before converting through an easy-to-use booking system.
It was specified that the user should be able to select specific dates and times for their session whilst also being able to add extra services at different pricing levels to their purchase.
The website design was required to balance being appealing to parents and guardians whilst displaying the personality of the brand which is aimed towards young children.
As well as being fast and responsive to all devices, the website needed to be easy to manage. The client was keen to amend and add content themselves, so the solution delivered needed to be simple and easy to update. Felix and Fern’s wanted to rely on our expertise and support for hosting, security, and website maintenance. Upon the launch of their site, they became Aspire Website Maintenance clients.
Aesthetics and user experience were key to the delivery of this project. We worked extensively to create a design that is inspired by nature and education with themes intertwined with childhood.
Our designers explored their creativity and delivered fun, cartoon-style designs across the whole website. This includes a custom graphic header, menu, and footer featuring nature, animals, and children.
We selected global site colours from the Felix & Fern’s logo before adding to it with a bespoke colour palette. Next, we shortlisted and selected header and body fonts based on the personality of the business.
Once the design elements had been created, we moved on to functionality and user experience. Through research, we identified that the vast majority of users would be accessing the website via a mobile device. As a result, we ensured that the website was well-spaced out on mobile devices to create a fresh and spacious feel. We created large, centralised call-to-action buttons to increase interaction and conversions. These buttons were placed frequently throughout the site to ensure the user was able to book a session as soon as they were ready.
We used the same strategy with the booking system. It is a multi-step booking process displaying limited information on each step. This ensured that the process remained easy to understand without the distraction of too many calls-to-action. The booking system is integrated with Stripe to take payments with0ut having to navigate away from the website. All bookings are managed from the backend of the website, meaning the client can review and amend bookings and payments in one single location.
The Felix and Fern’s website delivered by Aspire offers a fantastic branded experience for users. Visitors to the site are able to book sessions for their kids in a quick and easy-to-understand process. The client is able to efficiently manage their website and bookings themselves through an easy-to-use dashboard.
Our client, Emma was delighted with the website that we delivered. She was excited to see her customers engage with the website to book sessions, and like us, cannot wait to see her business grow.
“I can highly recommend Aspire. They designed and created my website for Felix and Fern’s Creative Hub. As a total newcomer to website design. Aspire supported me every step of the way. I was amazed at how quickly they created the site, especially as I requested many tweaks along the way. My business has been running for 5 months now and Aspire has continued to offer support and guidance. Their response is super speedy!
Choose Aspire, you won’t be disappointed!”
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