Lead generation, Brand awareness, Impression and click share
Enhance Conservatories approached Aspire Digital Marketing for help when they noticed a significant drop in the amount of paid and organic leads generated from their website.
The client was working with other agencies and identified the need to change and bring their digital marketing operation under one roof.
As website-generated leads had dropped to an unsustainable level, our most urgent objective was to identify and fix the issues and return performance to previous levels.
Aspire’s paid media team got to work creating an aggressive Google Ads strategy that would give the best chance of a positive outcome in the shortest possible timeframe. Meanwhile, our SEO team began repairing SEO errors on the site before proactively targeting organic traffic growth through increasing high-volume keyword rankings.
We also supported Enhance with social media management and website conversion rate optimisation as part of the project.
When we took over Enhance’s Google Ads account, the conversion rate was 0.09% and the campaigns were not returning adequate leads.
Within the first month of working on the account, we were able to improve performance to previous levels and generate over 40 leads with a 1.26% conversion rate. Over the following months, we worked to get more out of the campaigns and achieved a conversion rate of over 3% which generated hundreds of leads as a result.
Our Google Ads campaigns yielded over a million impressions, 34,000 clicks, and almost 450 leads.
Following the launch of their new website, Enhance suffered a 62% decrease in organic traffic. The new site had not been optimised for the search engines and as a result, organic leads were dwindling.
Once we had optimised the new website, we focused on building high-volume keywords to, positively impact footfall through the site.
By the time we finished the SEO project, we had achieved 780 pieces of traffic per month from the search engines. This is a 561% increase in traffic compared to the period after the new website was launched.
The new Enhance website was also indexed for a total of 416 keywords, the site appeared on page one for 63 keywords and had secured top of page one placement for 17 keywords including the client’s top keyword in the region.
We achieved page one, position one ranking on Enhance’s top keyword locally. This generated significant traffic along with the 16 other volume keywords in position one to three.
"Our company went to Aspire after being let down by our previous agency. James and his team were a breath of fresh air, could not have been more helpful, nothing was a problem for them, and within a couple of months repaired the damage done by our previous agency and we began to see significant sales growth. Highly recommend them to any growing business."
Alan Oliver, Director of Finance and Operations at Enhance Conservatories
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