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Direct Savings - Lead Generation Campaign

We generated over 350 pre-qualified leads for Direct Savings through Facebook Ads.

Lead Generation Campaign using Facebook Ads for Direct Savings

Deliverables

Paid Media, Facebook Ads, Meta Ads

Tags

Static Ads, Video Ads, Social Media Ads, Lead Generation

The Client & Project Brief

Direct Savings operates within the energy sector, they replace old boilers and other heating methods within properties and source subsidy funding for their clients.

Due to a Government ECO scheme ending, Direct Savings wanted to quickly notify potential clients of available funding that was soon to be discontinued. this funding was only available to homeowners in certain parts of the UK who lived in properties of a specific type.

Aside from their awareness goal, Direct Savings also wanted to increase the amount of leads generated by their business. 

Lead Generation Facebook ads campaign
Lead Generation Facebook ads campaign

The Results

Due to the requirements of this project, we created a bespoke paid media strategy for Direct Savings. We then spent time learning about their business and who was eligible for their services. Planning and research helped us to build a lead-generation campaign within Facebook Ads where the user had to fill out a short questionnaire prior to submitting their interest in the scheme. This meant that the leads were pre-qualified and ready for the client to follow up. 

Overall our campaigns generated over 350 leads for Direct Savings. Our best-performing ads yielded leads at a cost of just under £3 per lead. 

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