Anima Iris is a proud, black-owned, modern handbag brand based in New York, USA.
Paid Media, Facebook Ads, Meta Ads
Static Ads, Video Ads, Retargeting, Audience Management
Anima Iris is inspired by the colourful aesthetic of African culture. The continent’s rich history is reflected in the design of its products which are handmade with care in Senegal. The brand has gone from strength to strength becoming a respected retailer in the US. The Anima Iris collection has been featured by Essence, Vogue, Elle, and Cosmopolitan.
Our brief was to help the brand gain a foothold in the market and drive sales. We were required to create engaging advertising campaigns that appealed to its key target audiences.
We created a bespoke Meta Ads strategy for this campaign. We specified the photo and video content that we required from the client before building our campaign which utilized the Facebook and Instagram platforms.
Through split testing, we identified the creatives that resonated most with our custom-built audiences. this helped us to successfully retarget and achieve an average return on advertising spend of 11 times the investment. From a spend of $792 our ads returned over $9,000 in sales.
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